This weekend's business section of the Chicago Tribune included an article about how senior executives are finding junior employees as effective guides to train them in the proper use of social media. For those who have not been in the job search for a decade or more, it's equally if not more critical that they find someone to lead them into productive use of social media applications.
The best quote from the piece was "It's very easy to set up a social networking account. What's harder is figuring out the appropriate way to use it, something that will really help our business." Especially for older workers who have not fully embraced the web as a social instrument (Forrester would call them Inactives or Spectators), having someone who can easily show a way to participate rather than just set up an account can make a big difference in the length of a job search.
(Creative Commons image by ikerender)
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