Change can be hard. With change comes the feeling of unfamiliarity that naturally brings with it a certain level of discomfort. But as hard as change is, it is also the key ingredient for growth. A concept we often find ourselves explaining to potential clients.
Canadian Blood Services has been a long-time motivator and educator for Canadians in blood donation with their iconic tagline: it’s in you to give. In 2015, the team at Canadian Blood Services set out to educate and motivate their own team with an internal microsite to showcase their 2015-2016 business priorities. The internal communications platform encourages collaboration amongst staff and engages them with digital interactivity and fun, fresh design elements.
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